Twitter is one of those things that has been around for awhile now. You have probably seen the icon on webpages begging you to follow along, but you might not fully understand what Twitter is, how it's useful, and why you should be on it. Facebook seems to reign supreme, and the young, old, and everyone in between know how to use it. To boil it down, Twitter is another platform where people can connect with messages that are 140 characters (letters and spaces) or less. Today, I want to share a personal anecdote about why social media is increasingly important, and how Twitter helped me score 20,000 JetBlue "Trueblue" points.
Two days ago, there was a CNN travel article about Twitter and how airlines are using it effectively to resolve customer service issues, complaints, reschedules, and so forth. In some cases, it's an easier and quicker method of getting in touch with an airline than standing in line at the airport. I let my Google Reader stalk the CNN travel section for me (yay technology), so of course I read this article. They mentioned that JetBlue and Virgin America are probably the best Tweeters out there airline-wise, and that JetBlue specifically has resources dedicated exclusively to social media (i.e. there is a person manning the @JetBlue handle on Twitter).
@CulinaryHScotch. Are you following me yet?
Now, back to our regularly scheduled programming...